McDonalds has announced that it’s freeing the in-store WiFi hotspots and giving the service away for free, probably to attract the same kind of people who sit in starbucks, sipping coffee, reading newspapers and checking their stock prices. Now, to me, this sounds like a bad idea. What could i know, but this sounds like the wrong demographic.

The people over in the UK who buy from McDonalds and wait about inside are people who couldn’t afford a laptop if they tried. Typical Mcdonalds customers look more like the following

Strangely, this doesn’t look like the type of people that they are trying to attract, but what do i know. I wouldn’t go to McDonalds for Wifi, hell, i wouldn’t even go there for food.

 

Filed under: Etc, Industry News