After the recent move by the cupertino firm, allowing wifi access to the music store via their new mobile devices, Apple seems to have completely forgotten about their “side project”: ?TV

The WiFi iTunes store would be perfect for video or audio downloads to the player, but strangely it hasn’t been implemented. The most likely candidates for explanations are:

• No support in software for a WiFi sync of the purchases back to the host computer
• Lack of HD TV shows on iTunes
• Lack of interest from broadcasters

With NBC universal pulling out of iTunes over pricing, the wedge is certainly there, as there’s rumor towards both a price drop on TV shows, from $1.99 to $0.99 and also movie rentals over iTunes, only time will tell on this one.

Filed under: Apple